Gorjana is a west-coast jewelry brand, started by Gorjana Reidel. She uses delicate pieces that encourage layering, and incorporates different materials and stones to round out a feminine, adventurous feeling.

Fig 1. Shopify +

Gorjana’s online store is classic Shopify with a couple twists. First, we developed a custom app that lets users customize their jewelry in real time, and allows Gorjana to manage these custom products seamlessly and efficiently. Then we integrated a wholesale store for 3rd party retailers to log in and keep their shelves full of Gorjana stock.